“The creation and implementation of a complete marketing plan will allow the organization to achieve marketing objectives and succeed.” (MKTG, Lamb, pg. 16)

“Cost leadership can result from obtaining inexpensive raw materials, creating an efficient scale of plant operations, designing products for ease of manufacture, controlling overhead cost and avoiding marginal customers.” (MKGT, Lamb, pg. 20)

“Developing advertising appeals, a challenging task, is typically the responsibility of the creative people in the advertising agency. Advertising appeals typically play off consumers’ emotions or address some need or want the consumer has.” (MKTG, Lamb, pg. 230)

“Many businesses have found that it is more cost effective to hang on to the customers they have than to focus only on new ones.” (MKTG, Lamb, pg. 166)

Make it look like you bought a fancy, high cost, vodka for the occasion. With “Classy Vodka” You can have the vodka with “the look” for your occasion. Starting with the ‘Regular Class,’ this will be a vodka more for the target market of regular gentlemen (Older Generation), that just want a simple, regular, alcohol smelling, tasting Vodka. And/or for people who just want a plain vodka. The ‘Regular Class’ will be an 80 proof, and other than the taste and smell of alcohol, this vodka will be colorless, tasteless, and odorless. “Regular Vodka, For Regular Drinking.” Will be the slogan for this vodka, and the nick name for the people who will buy the ‘Regular Class’ will be called, “The Regulars.”

Retaining Loyal Customers

I don’t really have a store that I favor, and going in all the time. The only store I go into is my job. I work at Levi’s, so it’s a bit different for me, because I’m not a big time shopper. At work, since I do stock, I have to rearrange walls, and change where jeans are at, not for customer ease, but more for what we have in the back room and what jean is almost sold out. I don’t work for what the customer wants; I work for making room on the sales floor for the jeans to sell. And selling Levi jeans isn’t hard, they sell themselves. We don’t get many complaints from customers about where jeans are placed, because since we are in an outlet mall, we get tourist that will only be here once and never again. Our store is more of a destination for tourist when they come to Las Vegas. They come specifically to find a certain pair or pairs of jeans. I’m only allowed to wear Levi jeans at work, so I get my jeans from my job as well. I like Levi jeans, so it doesn’t bother me that I can only wear them at work. I wear them everywhere because they are the only jeans I have.

pricing a factor?

Hmmmm, A time where I had to pay more for something? I can’t think of anything I really had to get and had to pay more for it, because I had to. Price usually isn’t a factor when I need to buy something, when I actually need. If I don’t need it, more like want it, then yes I look at the price, but the only thing I bought that I wanted and the price didn’t matter, was my playstation 3. I grew up playing video games, and the playstation one was my favorite system. So of course when the second one came out, I bought it, and whne the ps3 came out, I bought it as well. But me just wanting the playstation 2 and the playstation 3 of course I bought them at the price they came out with, right away. Even tho now, the new playstation 3 comes out at a lower cost, I’m still glad that I made the purchase when I did. The newer ps3 came out with more memory than my ps3, and cheaper, but the price didn’t matter to me because I just wanted to have it. But it’s also kinda the same way with the games for it. If I tried it and liked it before it comes out, I pre order it and get it the first day and play it. Even when I know in like four months I will find an almost brand new copy of the game for cheaper, at the game store. It’s just my impulsiveness of what I like, it’s the same as it is if I needed the product, and pricing is not a factor

Biggest Marketing Plan Challenge

My Biggest Challenge on this marketing plan is trying to come up with a new kind of vodka.There are already many different types of vodkas out there in the world coming from many different places with a lot of different flavors. So it’s hard to sit and think about what new thing can be introduced to the market of vodka. Flavor is one of the biggest things that is hard in this marketing plan, because almost every flavor you can think of has already been done or tried.So the first thing, I guess, I must really do, is not look at the flavors of vodka, but the name of the brand, because that’s really where most of vodkas sells are at, In The Name Of The Vodka! It’s not really about the flavor, as it is more about the name of the brand. Vodka sells a lot of same flavors through a lot of brands across the world. So all I really need to do is make a brand with the right marketing plan.

3

Three Names I have been called:
Melvin, Mel, Melly Mel

Three Jobs I have had in my life (include unpaid if you have to):
The Men’s Wearhouse, JC Penny’s, Levi’s

Three Places I Have Lived:
Los Angeles, Las Vegas, To Be Ditermined

Three TV Shows that I watch:
Weeds, Family Guy, Venture Brothers

Three places I have been:
El Salvador, “La Kush Kave,” Arizona

People that e-mail me regularly:
School, School, School, Bills, Me

Three of my favorite foods
I don’t known, I’ll eat almost anything if im hungry

Three cars I have driven:
Chevy Astro, 65’ Impala, Toyota 4Runner

Three things I am looking forward to:
Greens, relaxing, music

DJMC Production: Marketing Plan

DJMC Productions
Chistopher Robinson, Melvin Alvarado, Dontre Waggoner ,and Jessi Harker.
We began by brainstorming different ideas and products that we already like. At first, we thought of improving video games, shoes, skateboards, music, or movies. Our first idea was the all purpose retractable sneaker. The sole would slide off and on with different inserts making it capable of going from casual to the club, but after close evaluation we determined that if people were to buy this shoe why wouldn’t they just change shoes before they went out? Our brainstorming went through a dry spell ending up aiming towards fashionable designer sunglass’ with quality lenses when Christopher came up with the micro chip credit card. Our first plan was to embed a chip in people’s wrist to prevent identity and credit card theft; however that didn’t sound to appealing. That’s when we came up with the Finger Scanner.

The Alpha Omega 9000 Finger Scanner will be sold to Banks, credit card companies, Corporations and hospitals to further prevent identity and/or credit card theft. It’s a little machine that scans your finger print. No more signatures and key codes The Alpha Omega 9000 scans your finger print to ensure you are the only one accessing your valuable personal information.

A Fast, Safe, Secure way to protect your identity!

What My Class Mates Think About Advertizement & Marketing

Now placing an ad for Axe on ESPN is advertising. ESPN, an internet Mecca for men, is a place where the company can get the word out about AXE in a one delivering, targeting a vast number of men, who can tell their wives, “Honey, can you pick up a bottle of AXE for me at the store?” (Milner, Jasmine, http://jzmproductions.blogspot.com/)

Advertising is usually more focused on moving the product, and doing whatever it takes to keep their customers and attract new ones. Marketing is usually focused on building relationships with their consumers and establishing a brand that they can trust. (Flores, Roger, http://lbpro1999.blogspot.com/)

To market a product, you first have to find you’re demographic. You are going to find out the best possible approach to a potential customer. Marketing has to do a lot with do with finding the right crowd that can relate and afford the product. (De La Luz, Jeremy M, http://ofthelightproductions.blogspot.com/)

Agreeing with both Jasmine and Roger, advertisement is to push and push, sell and sell their product to the customer. When you watch a commercial of a product, either you see it and you want to buy it, or it doesn’t mean anything to you. Some people just make products and start selling them, because they think EVERYONE is going to buy it, and that’s how their products flops and doesn’t sell. And that’s where marketing comes in. Marketing, like my classmates Jeremy and Roger put it, with marketing your focused on certain demographics of consumers, like age, race, money distribution, and try to earn trust in a product with a consumer that keep bringing them back to keep using and buying that product. Between advertisement and marketing, I would like to agree on all three class mates views and opinions between the comparison and contrast of advertisement and marketing.

Marketing vs. Advertizement

“Marketing is a process that focuses on delivering value and benefits to customers, not just selling goods, services, and/or ideas. Marketing uses communication, distribution, and pricing strategies to provide customers and other stakeholders with the goods, services, ideas, values, and benefits they desire when and where they want them.” (MKTG, Lamb, pg. 3)
Marketing is different than advertizing, in many different structure ways. Advertizing is more to sell a brand or product. It’s not really geared towards a lot of customer relations, the goal is to sell, sell, SELL.In marketing, you structure towards needs and wants of customers, in regarding to demographic segmentation like age, gender, income, ethnic background, and family life cycle. Marketing is always looking for ways to attend to the customers. Surveys are done a lot to get opinions of many different people for a lot of things like movies, cars, food, clothes, stores, service, and many more different things. It helps a marketer to know what his target market likes, hates, and sometimes just deal with. Finding out a lot before you renew or create a product does a lot for you. By doing some research, you can find it to be helpful in having a marketing success or by having it all come down burning, or even just having a “problem child.” If products weren’t researched like they should, a lot of advertizing companies wouldn’t really have anything to work with, because advertisement comes when it’s time to sell your product. You can’t just have a product and just throw it up on a shelf and expect it to sell to everyone, because not every single person will buy that product, and for many different reasons. Advertisement is to get your attention to a product that they are trying to sell to customers, but to have a good advertisement, you should have a good marketing plan

How I Buy Stuff

“Men desire simple shopping experienceces, stores with less variety and convenience” (MKTG, Lamb, pg. 75). This I find to be true in many males that I know, and myself. Shopping sometimes might not be the number one thing to do for me, but when I do go shopping, I like stuff to be easy to find, and not to mention a store that is relatively close to my house. If I want buy something, when there’s many different variety, I can never really make my mind up, especially when it’s not something I’m use to go out and buying myself. Shoe shopping use to be a nightmare for me, at first when I needed to buy some new shoes, at first I never looked at the brand or the price, I just looked at how the shoe looked. I was quick to find out that that was a very poor way to buy shoes for myself. They might have looked nice, but they were very uncomfortable. Once I bought two pairs of shoes, back to back, that were not satisfying, I have taken more time to buy a pair of shoes, but unfortunately that obviously took way too long. Spending over two hours to buy shoes just was too ridiculous to take, just to buy shoes. Once I found a pair I liked, comfortable and stylish, I just decided that’s that would be the only shoe I would buy, lucky for me they make this shoe in many different styles and colors. It’s almost the same with everything else I buy, in the same nature as the shoes. It’s convenient, and I can go to the same place to get them, fast & easy, no waiting, no trying on, no wasting time in deciding if I really do like it enough to buy. And that’s how I would want most of my shopping experience to be like, unless it’s a big important purchase.

Me As A Consumer: Why I Buy, What I Buy

My demographic as a consumer, is all really on what I prefer personally to accommodate myself in comfort and entertainment. My shopping habits go by, usually, things I need first and then, things I want. Things I need first change day to day, it could be something to eat because I’m hungry, or I just ran out of tooth paste so I better go out and buy some before my day is over. Since I buy things that I prefer, I don’t buy a lot of stuff that’s ‘in style.’ The Shoes I buy, all the time, are Adrian Lopez CIRCA’s, not because it’s been advertized a million times, It’s because CIRCA is my favorite brand. It’s a comfortable shoe, and it comes in the same style but in many different colors and fabrics. When it comes to jeans, I wear LEVI STRAUSS, not because it’s a famous brand, it’s because I work at a Levi’s store, and I get them at a discount price from retail price. Shirts are a different story. It can go from buying a shirt because it has a favorite band, artist, brand, or show, like Hypnotized Minds LLC, Batman, His Infernal Majesty (H.I.M.), Mario Brothers, Element, Fly Society. Also, a lot of shirts are given to me as presents, so I wear them. When it comes to food, actually, it really depends what’s closer to me when I’m hungry. Or if it’s something I buy for the week, its stuff like cereal (Captain Crunch, Cinnamon Toast Crunch, Mini Wheat’s), milk ( I don’t know what exactly it’s called, but I know it’s the one with the red label), when it comes to refreshments, I usually prefer to buy juice. Tropicana and Donald Duck are my favorites, of course with no pulp. But there is times I have to settle for a soda, because when you go out to drink, the juices are expensive, and usually you can always get free refills with the fountain drinks, but when it comes to that, I prefer Sierra Mist. I’m just really practical to just buying what I like, and what I’m use to, and what comforts me.

Quality Customer Service.?

I’ve haven’t really had such ‘great’ of quality customer experience, that I can think of. When I’ve had a problem or concern with a product, the employees and managers always seem to tell me that I am just playing ‘games,’ or that I’m lying, or they don’t attend to my problem or situation. I never really understood the reason why people seem to do that, but with that it always lead me to dislike a product, or not come into the store, just because of the rudeness of employees and managers. I come from working on the sales floor, so customer service was always one thing that I always attended to, because of the satisfaction of doing a good job or turning a bad situation to a good one, but every time I need some costumer service, I never receive it. Even when it’s something small and something can easily be done, people always give me a hard time and it ends up with them making me mad, especially when I explain things to them over 5 times, clearly and understandable, they don’t really give me a full attention to my problem and always end up making me mad all the time, so I tend to talk my lip and storm out, angrily. So I don’t have a good quality customer service story to tell, and instead of bad mouthing companies, I will just not spend my time and money to those who give HORRIBLE customer service, for no reason at all, especially when you’re the one that comes up nice about it, and they have HORRIBLE employees and employers