Marketing vs. Advertizement

“Marketing is a process that focuses on delivering value and benefits to customers, not just selling goods, services, and/or ideas. Marketing uses communication, distribution, and pricing strategies to provide customers and other stakeholders with the goods, services, ideas, values, and benefits they desire when and where they want them.” (MKTG, Lamb, pg. 3)
Marketing is different than advertizing, in many different structure ways. Advertizing is more to sell a brand or product. It’s not really geared towards a lot of customer relations, the goal is to sell, sell, SELL.In marketing, you structure towards needs and wants of customers, in regarding to demographic segmentation like age, gender, income, ethnic background, and family life cycle. Marketing is always looking for ways to attend to the customers. Surveys are done a lot to get opinions of many different people for a lot of things like movies, cars, food, clothes, stores, service, and many more different things. It helps a marketer to know what his target market likes, hates, and sometimes just deal with. Finding out a lot before you renew or create a product does a lot for you. By doing some research, you can find it to be helpful in having a marketing success or by having it all come down burning, or even just having a “problem child.” If products weren’t researched like they should, a lot of advertizing companies wouldn’t really have anything to work with, because advertisement comes when it’s time to sell your product. You can’t just have a product and just throw it up on a shelf and expect it to sell to everyone, because not every single person will buy that product, and for many different reasons. Advertisement is to get your attention to a product that they are trying to sell to customers, but to have a good advertisement, you should have a good marketing plan