Biggest Marketing Plan Challenge

My Biggest Challenge on this marketing plan is trying to come up with a new kind of vodka.There are already many different types of vodkas out there in the world coming from many different places with a lot of different flavors. So it’s hard to sit and think about what new thing can be introduced to the market of vodka. Flavor is one of the biggest things that is hard in this marketing plan, because almost every flavor you can think of has already been done or tried.So the first thing, I guess, I must really do, is not look at the flavors of vodka, but the name of the brand, because that’s really where most of vodkas sells are at, In The Name Of The Vodka! It’s not really about the flavor, as it is more about the name of the brand. Vodka sells a lot of same flavors through a lot of brands across the world. So all I really need to do is make a brand with the right marketing plan.

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Three Names I have been called:
Melvin, Mel, Melly Mel

Three Jobs I have had in my life (include unpaid if you have to):
The Men’s Wearhouse, JC Penny’s, Levi’s

Three Places I Have Lived:
Los Angeles, Las Vegas, To Be Ditermined

Three TV Shows that I watch:
Weeds, Family Guy, Venture Brothers

Three places I have been:
El Salvador, “La Kush Kave,” Arizona

People that e-mail me regularly:
School, School, School, Bills, Me

Three of my favorite foods
I don’t known, I’ll eat almost anything if im hungry

Three cars I have driven:
Chevy Astro, 65’ Impala, Toyota 4Runner

Three things I am looking forward to:
Greens, relaxing, music

DJMC Production: Marketing Plan

DJMC Productions
Chistopher Robinson, Melvin Alvarado, Dontre Waggoner ,and Jessi Harker.
We began by brainstorming different ideas and products that we already like. At first, we thought of improving video games, shoes, skateboards, music, or movies. Our first idea was the all purpose retractable sneaker. The sole would slide off and on with different inserts making it capable of going from casual to the club, but after close evaluation we determined that if people were to buy this shoe why wouldn’t they just change shoes before they went out? Our brainstorming went through a dry spell ending up aiming towards fashionable designer sunglass’ with quality lenses when Christopher came up with the micro chip credit card. Our first plan was to embed a chip in people’s wrist to prevent identity and credit card theft; however that didn’t sound to appealing. That’s when we came up with the Finger Scanner.

The Alpha Omega 9000 Finger Scanner will be sold to Banks, credit card companies, Corporations and hospitals to further prevent identity and/or credit card theft. It’s a little machine that scans your finger print. No more signatures and key codes The Alpha Omega 9000 scans your finger print to ensure you are the only one accessing your valuable personal information.

A Fast, Safe, Secure way to protect your identity!

What My Class Mates Think About Advertizement & Marketing

Now placing an ad for Axe on ESPN is advertising. ESPN, an internet Mecca for men, is a place where the company can get the word out about AXE in a one delivering, targeting a vast number of men, who can tell their wives, “Honey, can you pick up a bottle of AXE for me at the store?” (Milner, Jasmine, http://jzmproductions.blogspot.com/)

Advertising is usually more focused on moving the product, and doing whatever it takes to keep their customers and attract new ones. Marketing is usually focused on building relationships with their consumers and establishing a brand that they can trust. (Flores, Roger, http://lbpro1999.blogspot.com/)

To market a product, you first have to find you’re demographic. You are going to find out the best possible approach to a potential customer. Marketing has to do a lot with do with finding the right crowd that can relate and afford the product. (De La Luz, Jeremy M, http://ofthelightproductions.blogspot.com/)

Agreeing with both Jasmine and Roger, advertisement is to push and push, sell and sell their product to the customer. When you watch a commercial of a product, either you see it and you want to buy it, or it doesn’t mean anything to you. Some people just make products and start selling them, because they think EVERYONE is going to buy it, and that’s how their products flops and doesn’t sell. And that’s where marketing comes in. Marketing, like my classmates Jeremy and Roger put it, with marketing your focused on certain demographics of consumers, like age, race, money distribution, and try to earn trust in a product with a consumer that keep bringing them back to keep using and buying that product. Between advertisement and marketing, I would like to agree on all three class mates views and opinions between the comparison and contrast of advertisement and marketing.

Marketing vs. Advertizement

“Marketing is a process that focuses on delivering value and benefits to customers, not just selling goods, services, and/or ideas. Marketing uses communication, distribution, and pricing strategies to provide customers and other stakeholders with the goods, services, ideas, values, and benefits they desire when and where they want them.” (MKTG, Lamb, pg. 3)
Marketing is different than advertizing, in many different structure ways. Advertizing is more to sell a brand or product. It’s not really geared towards a lot of customer relations, the goal is to sell, sell, SELL.In marketing, you structure towards needs and wants of customers, in regarding to demographic segmentation like age, gender, income, ethnic background, and family life cycle. Marketing is always looking for ways to attend to the customers. Surveys are done a lot to get opinions of many different people for a lot of things like movies, cars, food, clothes, stores, service, and many more different things. It helps a marketer to know what his target market likes, hates, and sometimes just deal with. Finding out a lot before you renew or create a product does a lot for you. By doing some research, you can find it to be helpful in having a marketing success or by having it all come down burning, or even just having a “problem child.” If products weren’t researched like they should, a lot of advertizing companies wouldn’t really have anything to work with, because advertisement comes when it’s time to sell your product. You can’t just have a product and just throw it up on a shelf and expect it to sell to everyone, because not every single person will buy that product, and for many different reasons. Advertisement is to get your attention to a product that they are trying to sell to customers, but to have a good advertisement, you should have a good marketing plan