“The creation and implementation of a complete marketing plan will allow the organization to achieve marketing objectives and succeed.” (MKTG, Lamb, pg. 16)

“Cost leadership can result from obtaining inexpensive raw materials, creating an efficient scale of plant operations, designing products for ease of manufacture, controlling overhead cost and avoiding marginal customers.” (MKGT, Lamb, pg. 20)

“Developing advertising appeals, a challenging task, is typically the responsibility of the creative people in the advertising agency. Advertising appeals typically play off consumers’ emotions or address some need or want the consumer has.” (MKTG, Lamb, pg. 230)

“Many businesses have found that it is more cost effective to hang on to the customers they have than to focus only on new ones.” (MKTG, Lamb, pg. 166)

Make it look like you bought a fancy, high cost, vodka for the occasion. With “Classy Vodka” You can have the vodka with “the look” for your occasion. Starting with the ‘Regular Class,’ this will be a vodka more for the target market of regular gentlemen (Older Generation), that just want a simple, regular, alcohol smelling, tasting Vodka. And/or for people who just want a plain vodka. The ‘Regular Class’ will be an 80 proof, and other than the taste and smell of alcohol, this vodka will be colorless, tasteless, and odorless. “Regular Vodka, For Regular Drinking.” Will be the slogan for this vodka, and the nick name for the people who will buy the ‘Regular Class’ will be called, “The Regulars.”

Retaining Loyal Customers

I don’t really have a store that I favor, and going in all the time. The only store I go into is my job. I work at Levi’s, so it’s a bit different for me, because I’m not a big time shopper. At work, since I do stock, I have to rearrange walls, and change where jeans are at, not for customer ease, but more for what we have in the back room and what jean is almost sold out. I don’t work for what the customer wants; I work for making room on the sales floor for the jeans to sell. And selling Levi jeans isn’t hard, they sell themselves. We don’t get many complaints from customers about where jeans are placed, because since we are in an outlet mall, we get tourist that will only be here once and never again. Our store is more of a destination for tourist when they come to Las Vegas. They come specifically to find a certain pair or pairs of jeans. I’m only allowed to wear Levi jeans at work, so I get my jeans from my job as well. I like Levi jeans, so it doesn’t bother me that I can only wear them at work. I wear them everywhere because they are the only jeans I have.

pricing a factor?

Hmmmm, A time where I had to pay more for something? I can’t think of anything I really had to get and had to pay more for it, because I had to. Price usually isn’t a factor when I need to buy something, when I actually need. If I don’t need it, more like want it, then yes I look at the price, but the only thing I bought that I wanted and the price didn’t matter, was my playstation 3. I grew up playing video games, and the playstation one was my favorite system. So of course when the second one came out, I bought it, and whne the ps3 came out, I bought it as well. But me just wanting the playstation 2 and the playstation 3 of course I bought them at the price they came out with, right away. Even tho now, the new playstation 3 comes out at a lower cost, I’m still glad that I made the purchase when I did. The newer ps3 came out with more memory than my ps3, and cheaper, but the price didn’t matter to me because I just wanted to have it. But it’s also kinda the same way with the games for it. If I tried it and liked it before it comes out, I pre order it and get it the first day and play it. Even when I know in like four months I will find an almost brand new copy of the game for cheaper, at the game store. It’s just my impulsiveness of what I like, it’s the same as it is if I needed the product, and pricing is not a factor