“The creation and implementation of a complete marketing plan will allow the organization to achieve marketing objectives and succeed.” (MKTG, Lamb, pg. 16)

“Cost leadership can result from obtaining inexpensive raw materials, creating an efficient scale of plant operations, designing products for ease of manufacture, controlling overhead cost and avoiding marginal customers.” (MKGT, Lamb, pg. 20)

“Developing advertising appeals, a challenging task, is typically the responsibility of the creative people in the advertising agency. Advertising appeals typically play off consumers’ emotions or address some need or want the consumer has.” (MKTG, Lamb, pg. 230)

“Many businesses have found that it is more cost effective to hang on to the customers they have than to focus only on new ones.” (MKTG, Lamb, pg. 166)

Make it look like you bought a fancy, high cost, vodka for the occasion. With “Classy Vodka” You can have the vodka with “the look” for your occasion. Starting with the ‘Regular Class,’ this will be a vodka more for the target market of regular gentlemen (Older Generation), that just want a simple, regular, alcohol smelling, tasting Vodka. And/or for people who just want a plain vodka. The ‘Regular Class’ will be an 80 proof, and other than the taste and smell of alcohol, this vodka will be colorless, tasteless, and odorless. “Regular Vodka, For Regular Drinking.” Will be the slogan for this vodka, and the nick name for the people who will buy the ‘Regular Class’ will be called, “The Regulars.”