Thursday, July 30, 2009

How I Buy Stuff

“Men desire simple shopping experienceces, stores with less variety and convenience” (MKTG, Lamb, pg. 75). This I find to be true in many males that I know, and myself. Shopping sometimes might not be the number one thing to do for me, but when I do go shopping, I like stuff to be easy to find, and not to mention a store that is relatively close to my house. If I want buy something, when there’s many different variety, I can never really make my mind up, especially when it’s not something I’m use to go out and buying myself. Shoe shopping use to be a nightmare for me, at first when I needed to buy some new shoes, at first I never looked at the brand or the price, I just looked at how the shoe looked. I was quick to find out that that was a very poor way to buy shoes for myself. They might have looked nice, but they were very uncomfortable. Once I bought two pairs of shoes, back to back, that were not satisfying, I have taken more time to buy a pair of shoes, but unfortunately that obviously took way too long. Spending over two hours to buy shoes just was too ridiculous to take, just to buy shoes. Once I found a pair I liked, comfortable and stylish, I just decided that’s that would be the only shoe I would buy, lucky for me they make this shoe in many different styles and colors. It’s almost the same with everything else I buy, in the same nature as the shoes. It’s convenient, and I can go to the same place to get them, fast & easy, no waiting, no trying on, no wasting time in deciding if I really do like it enough to buy. And that’s how I would want most of my shopping experience to be like, unless it’s a big important purchase.

Thursday, July 23, 2009

Me As A Consumer: Why I Buy, What I Buy

My demographic as a consumer, is all really on what I prefer personally to accommodate myself in comfort and entertainment. My shopping habits go by, usually, things I need first and then, things I want. Things I need first change day to day, it could be something to eat because I’m hungry, or I just ran out of tooth paste so I better go out and buy some before my day is over. Since I buy things that I prefer, I don’t buy a lot of stuff that’s ‘in style.’ The Shoes I buy, all the time, are Adrian Lopez CIRCA’s, not because it’s been advertized a million times, It’s because CIRCA is my favorite brand. It’s a comfortable shoe, and it comes in the same style but in many different colors and fabrics. When it comes to jeans, I wear LEVI STRAUSS, not because it’s a famous brand, it’s because I work at a Levi’s store, and I get them at a discount price from retail price. Shirts are a different story. It can go from buying a shirt because it has a favorite band, artist, brand, or show, like Hypnotized Minds LLC, Batman, His Infernal Majesty (H.I.M.), Mario Brothers, Element, Fly Society. Also, a lot of shirts are given to me as presents, so I wear them. When it comes to food, actually, it really depends what’s closer to me when I’m hungry. Or if it’s something I buy for the week, its stuff like cereal (Captain Crunch, Cinnamon Toast Crunch, Mini Wheat’s), milk ( I don’t know what exactly it’s called, but I know it’s the one with the red label), when it comes to refreshments, I usually prefer to buy juice. Tropicana and Donald Duck are my favorites, of course with no pulp. But there is times I have to settle for a soda, because when you go out to drink, the juices are expensive, and usually you can always get free refills with the fountain drinks, but when it comes to that, I prefer Sierra Mist. I’m just really practical to just buying what I like, and what I’m use to, and what comforts me.

Thursday, July 16, 2009

Quality Customer Service.?

I’ve haven’t really had such ‘great’ of quality customer experience, that I can think of. When I’ve had a problem or concern with a product, the employees and managers always seem to tell me that I am just playing ‘games,’ or that I’m lying, or they don’t attend to my problem or situation. I never really understood the reason why people seem to do that, but with that it always lead me to dislike a product, or not come into the store, just because of the rudeness of employees and managers. I come from working on the sales floor, so customer service was always one thing that I always attended to, because of the satisfaction of doing a good job or turning a bad situation to a good one, but every time I need some costumer service, I never receive it. Even when it’s something small and something can easily be done, people always give me a hard time and it ends up with them making me mad, especially when I explain things to them over 5 times, clearly and understandable, they don’t really give me a full attention to my problem and always end up making me mad all the time, so I tend to talk my lip and storm out, angrily. So I don’t have a good quality customer service story to tell, and instead of bad mouthing companies, I will just not spend my time and money to those who give HORRIBLE customer service, for no reason at all, especially when you’re the one that comes up nice about it, and they have HORRIBLE employees and employers