Biggest Marketing Plan Challenge

My Biggest Challenge on this marketing plan is trying to come up with a new kind of vodka.There are already many different types of vodkas out there in the world coming from many different places with a lot of different flavors. So it’s hard to sit and think about what new thing can be introduced to the market of vodka. Flavor is one of the biggest things that is hard in this marketing plan, because almost every flavor you can think of has already been done or tried.So the first thing, I guess, I must really do, is not look at the flavors of vodka, but the name of the brand, because that’s really where most of vodkas sells are at, In The Name Of The Vodka! It’s not really about the flavor, as it is more about the name of the brand. Vodka sells a lot of same flavors through a lot of brands across the world. So all I really need to do is make a brand with the right marketing plan.