“The creation and implementation of a complete marketing plan will allow the organization to achieve marketing objectives and succeed.” (MKTG, Lamb, pg. 16)

“Cost leadership can result from obtaining inexpensive raw materials, creating an efficient scale of plant operations, designing products for ease of manufacture, controlling overhead cost and avoiding marginal customers.” (MKGT, Lamb, pg. 20)

“Developing advertising appeals, a challenging task, is typically the responsibility of the creative people in the advertising agency. Advertising appeals typically play off consumers’ emotions or address some need or want the consumer has.” (MKTG, Lamb, pg. 230)

“Many businesses have found that it is more cost effective to hang on to the customers they have than to focus only on new ones.” (MKTG, Lamb, pg. 166)

Make it look like you bought a fancy, high cost, vodka for the occasion. With “Classy Vodka” You can have the vodka with “the look” for your occasion. Starting with the ‘Regular Class,’ this will be a vodka more for the target market of regular gentlemen (Older Generation), that just want a simple, regular, alcohol smelling, tasting Vodka. And/or for people who just want a plain vodka. The ‘Regular Class’ will be an 80 proof, and other than the taste and smell of alcohol, this vodka will be colorless, tasteless, and odorless. “Regular Vodka, For Regular Drinking.” Will be the slogan for this vodka, and the nick name for the people who will buy the ‘Regular Class’ will be called, “The Regulars.”

Retaining Loyal Customers

I don’t really have a store that I favor, and going in all the time. The only store I go into is my job. I work at Levi’s, so it’s a bit different for me, because I’m not a big time shopper. At work, since I do stock, I have to rearrange walls, and change where jeans are at, not for customer ease, but more for what we have in the back room and what jean is almost sold out. I don’t work for what the customer wants; I work for making room on the sales floor for the jeans to sell. And selling Levi jeans isn’t hard, they sell themselves. We don’t get many complaints from customers about where jeans are placed, because since we are in an outlet mall, we get tourist that will only be here once and never again. Our store is more of a destination for tourist when they come to Las Vegas. They come specifically to find a certain pair or pairs of jeans. I’m only allowed to wear Levi jeans at work, so I get my jeans from my job as well. I like Levi jeans, so it doesn’t bother me that I can only wear them at work. I wear them everywhere because they are the only jeans I have.

pricing a factor?

Hmmmm, A time where I had to pay more for something? I can’t think of anything I really had to get and had to pay more for it, because I had to. Price usually isn’t a factor when I need to buy something, when I actually need. If I don’t need it, more like want it, then yes I look at the price, but the only thing I bought that I wanted and the price didn’t matter, was my playstation 3. I grew up playing video games, and the playstation one was my favorite system. So of course when the second one came out, I bought it, and whne the ps3 came out, I bought it as well. But me just wanting the playstation 2 and the playstation 3 of course I bought them at the price they came out with, right away. Even tho now, the new playstation 3 comes out at a lower cost, I’m still glad that I made the purchase when I did. The newer ps3 came out with more memory than my ps3, and cheaper, but the price didn’t matter to me because I just wanted to have it. But it’s also kinda the same way with the games for it. If I tried it and liked it before it comes out, I pre order it and get it the first day and play it. Even when I know in like four months I will find an almost brand new copy of the game for cheaper, at the game store. It’s just my impulsiveness of what I like, it’s the same as it is if I needed the product, and pricing is not a factor

Biggest Marketing Plan Challenge

My Biggest Challenge on this marketing plan is trying to come up with a new kind of vodka.There are already many different types of vodkas out there in the world coming from many different places with a lot of different flavors. So it’s hard to sit and think about what new thing can be introduced to the market of vodka. Flavor is one of the biggest things that is hard in this marketing plan, because almost every flavor you can think of has already been done or tried.So the first thing, I guess, I must really do, is not look at the flavors of vodka, but the name of the brand, because that’s really where most of vodkas sells are at, In The Name Of The Vodka! It’s not really about the flavor, as it is more about the name of the brand. Vodka sells a lot of same flavors through a lot of brands across the world. So all I really need to do is make a brand with the right marketing plan.

3

Three Names I have been called:
Melvin, Mel, Melly Mel

Three Jobs I have had in my life (include unpaid if you have to):
The Men’s Wearhouse, JC Penny’s, Levi’s

Three Places I Have Lived:
Los Angeles, Las Vegas, To Be Ditermined

Three TV Shows that I watch:
Weeds, Family Guy, Venture Brothers

Three places I have been:
El Salvador, “La Kush Kave,” Arizona

People that e-mail me regularly:
School, School, School, Bills, Me

Three of my favorite foods
I don’t known, I’ll eat almost anything if im hungry

Three cars I have driven:
Chevy Astro, 65’ Impala, Toyota 4Runner

Three things I am looking forward to:
Greens, relaxing, music

DJMC Production: Marketing Plan

DJMC Productions
Chistopher Robinson, Melvin Alvarado, Dontre Waggoner ,and Jessi Harker.
We began by brainstorming different ideas and products that we already like. At first, we thought of improving video games, shoes, skateboards, music, or movies. Our first idea was the all purpose retractable sneaker. The sole would slide off and on with different inserts making it capable of going from casual to the club, but after close evaluation we determined that if people were to buy this shoe why wouldn’t they just change shoes before they went out? Our brainstorming went through a dry spell ending up aiming towards fashionable designer sunglass’ with quality lenses when Christopher came up with the micro chip credit card. Our first plan was to embed a chip in people’s wrist to prevent identity and credit card theft; however that didn’t sound to appealing. That’s when we came up with the Finger Scanner.

The Alpha Omega 9000 Finger Scanner will be sold to Banks, credit card companies, Corporations and hospitals to further prevent identity and/or credit card theft. It’s a little machine that scans your finger print. No more signatures and key codes The Alpha Omega 9000 scans your finger print to ensure you are the only one accessing your valuable personal information.

A Fast, Safe, Secure way to protect your identity!

What My Class Mates Think About Advertizement & Marketing

Now placing an ad for Axe on ESPN is advertising. ESPN, an internet Mecca for men, is a place where the company can get the word out about AXE in a one delivering, targeting a vast number of men, who can tell their wives, “Honey, can you pick up a bottle of AXE for me at the store?” (Milner, Jasmine, http://jzmproductions.blogspot.com/)

Advertising is usually more focused on moving the product, and doing whatever it takes to keep their customers and attract new ones. Marketing is usually focused on building relationships with their consumers and establishing a brand that they can trust. (Flores, Roger, http://lbpro1999.blogspot.com/)

To market a product, you first have to find you’re demographic. You are going to find out the best possible approach to a potential customer. Marketing has to do a lot with do with finding the right crowd that can relate and afford the product. (De La Luz, Jeremy M, http://ofthelightproductions.blogspot.com/)

Agreeing with both Jasmine and Roger, advertisement is to push and push, sell and sell their product to the customer. When you watch a commercial of a product, either you see it and you want to buy it, or it doesn’t mean anything to you. Some people just make products and start selling them, because they think EVERYONE is going to buy it, and that’s how their products flops and doesn’t sell. And that’s where marketing comes in. Marketing, like my classmates Jeremy and Roger put it, with marketing your focused on certain demographics of consumers, like age, race, money distribution, and try to earn trust in a product with a consumer that keep bringing them back to keep using and buying that product. Between advertisement and marketing, I would like to agree on all three class mates views and opinions between the comparison and contrast of advertisement and marketing.